10 Marketing Approaches for Sports Betting Sites

So you’ve got a new sports betting site and you also were hoping to compete with the established sports book sites, how can you go about letting the world know the site exists?

Back many years ago new sports gambling sites would merely start aggressive PPC campaigns. With today’s Internet the search engines no more allow gambling sites to market and which includes a ban on search engine PPC. Removing this sort of advertising forced the web gambling providers to come up with different ways of increasing their popularity.

There are a number of strategies you can try as a way to attract potential members to your sports betting sites.
Optimize your site for higher ranking in the organic searches. It is a tough one seeing as the competition is very steep. Avoid questionable tactics, just be honest with your SEO and optimize the pages for the content that’s actually on each page.

Generate topical content well before the sporting event that you want to promote. Generally speaking, se’s can take 3 to 12 weeks to find new pages so unless you are really up on getting the pages indexed quicker, give new pages the required time to be discovered by the search engines.
Allow other sites to utilize your topical content in trade for a text link back to your site. Doing this permits you to gain extremely valuable a proven way text links that can help to increase your link popularity. Just be sure you pick the text for that link carefully and the site posting your article maintains credit for you as the writer.

Post articles from other sites. Guarantee that the article you post on your site is filled with keyword rich text and optimize the 토토사이트 page which has that article for the contents of this article. When done properly this can greatly improve your likelihood of being found in search engines for that articles topic.

Add a Forum to your site and create categories that promote the events your site specializes in. For instance, if your site is situated out of Europe you should make a couple of categories based on Soccer such as Soccer Injuries, Soccer Trades & Rumors etc. Achieving this will create keyword rich, topical pages that eventually will be indexed by the various search engines. The more active you’re Forum, the greater the opportunity of creating countless pages that the various search engines will love.

Join forums on other sites and actively donate to them. You see when posting to other forums your signature is put into the bottom of your post. In your signature you have a chance to place some text that may be used to promote your website. Also, some forums will help you to place text links within the signature. Be respectful and do not stuff the signature with way too many text links.

Add your site to as much directories since you can. Some directories can take a long time for inclusion, the DMOZ for example, so you should apply to them as quickly as you can after launching your new sports betting site.

Reciprocating links are a good idea as long as you carefully look for potential linking partners. Be certain that the sites you are linking to are quality sites that you yourself would actually spend time on. A good guideline is this – in the event that you would bookmark the site others may possibly bookmark it as well and therefore, the site would be a good site to trade links with.

Offer affiliate programs to other webmasters. If you offer affiliate programs make certain you actually pay your affiliates in a timely manner. You’d be surprised at how many sites actually don’t treat their affiliates very well. Treat the affiliates like the limited partners they are and that level of respect will probably result in your banners and text links gaining better placement on the affiliate’s websites.

Purchase banner space on sports related websites. This is often a expensive proposition so you really need to take care in selecting the websites you would like to buy banner space on. Don’t base your decision on Alexa ratings alone as these can simply be skewed. Also be skeptical of sites stating Hits and Impressions as their verification on traffic. The best stat to base you purchase on is monthly unique visitors and do not take their word for this, use an independent alternative party tracker for unbiased results.

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