Your Key To Success: REAL ESTATE AGENT

If you don’t read this report you will almost certainly lose thousands of dollars when you sell your house…

Home sellers don’t know how to spot a good agent

This is understandable when you consider that you will only buy and sell a couple of properties in your lifetime. Your home is probably your biggest asset. So, be careful whom you decide to sell it; one slip-up from a realtor will wipe thousands off your selling price.

Ask the right questions

Many home sellers ask the incorrect questions when they interview a realtor. They ask questions such as “How much do you charge?” or “What’s the house worth?”. While these questions are important, they should only be asked following the agent has told you what they’ll do for you personally and how they’ll allow you to get the best price.

This report is your guide to hiring an agent. I’m going to show you how to spot and choose the best agent to market your home. After all, I really believe there’s no one easier to sell your home than a highly skilled agent. The problem is that highly skilled agents are difficult to find.

estate agents WARNING! Don’t settle for second best. Way too many sellers make the mistake of picking the ‘best of a negative bunch’. You could be better off without an agent

Check out your agent

It is a sad fact, but lots of people don’t check-out their agent until after they have signed using them – by then it’s too late. Once you sign you’re stuck; you could be locked right into a ‘minimum 90 day’ contract.

The questions and information in this report provides you with the knowledge it is advisable to keep the power if you are selling a house. After you sign you lose your power.

Agents love to say all of them are different but basic research will prove most are exactly the same. It’s the ‘cookie cutter’ approach when it comes to selling your home – every property comes the same way.

What to look for whenever choosing an agent

In 2006 Neil Jenman (my father) was asked to provide a summary of questions, comments, and hints to help home sellers choose an agent for a Television show he was hosting. He called his list of questions and comments, GUIDE TO GRILLING AGENTS. During the last few years I’ve given the guide to numerous home sellers. This report contains many of the questions and comments in his original guide.

What does an excellent agent look like?

Most agents will be well dressed, promptly, and prepared. However the best real estate agents will be the ones who put your interests first. They will offer solutions that suit you first, not them.

Agents who ask for money to advertise your house should rarely be hired. After all, if advertising was the only real reason your house sold why do you want a real estate agent?

Questions are the answer

Sometimes the answer to 1 good question will provide you with the confidence you should hire the best agent to market your home. Good questions do the effort for you personally. Before you jump in and start grilling real estate agents, take a step back.

Put your house buyer shoes on. And start with a mystery shop…

MYSTERY SHOP

Department stores do it, so why shouldn’t you? Use the ‘process of elimination’ to weed out the indegent agents. Why bother interviewing a real estate agent who doesn’t bother to return buyer’s calls? Start with an email. Approximately half of most buyer enquiry arrives via email.

If you send out 10 emails to 10 local realtors, I can almost guarantee that you will not receive 10 replies. If only 5 reply, you then have just saved yourself having to interview 5 agents. Include your contact number in your email. Do they call you back? Or do they just email a standard response? An agent who follows up with a call includes a much better chance of ‘closing a sale’ than an agent who sends a typical reply.

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